The Persuaders

From watching the video, “The Persuaders,” I realized how careful individuals must be when they read the newspapers and watch news on the television. Famous consultants, such as Frank Luntz, believe they understand what is at the center core of humans, and what specifically drives individuals to buy and what affects individuals through research and strategy. Frank Luntz came up with several famous headlines, such as “War on Terror” and the “Death Tax.” Frank Luntz believes this is just another way of saying “War on Iraq” and the “Estate Tax,” but it seems considerably clear that Luntz understands these carefully chosen words that have impact on audiences are used to take advantage of individuals through scare tactics and misguided information.
Too many Americans don’t understand domestic issues because they are reading papers and watching news programs that are full of misleading slogans. The famous headline “The War on Terror” leaves individuals scared, depending on any higher political power to save them from this frightening and intimidating “War on Terror.” Too many individuals fail to understand the issue with more depth because the headlines seem to say enough for some. The public is easily persuaded, especially through mediums suchs as television and the newspapers, which is concerning because these are sources where the public shouldn’t have to worry about manipulative campaigning and bias and misleading news. The public needs objective news, especially from popular and widely used mediums, otherwise the public wont be able to trust anything they read or hear.